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Labor of Love
The specialists at RMA Marlton help South Jersey residents who struggle to conceive realize the joy of becoming parents.

by Bill Donahue



 For people who are thinking about starting a family, it is easy to get swept away with visions of T-ball games, school plays, proms and graduations. It is only natural for excitement to build at the thought of those wonderful moments that are to come.



When difficulty arises in conceiving a child, however, those dreams may serve as a painful reminder of the struggles. Individuals and couples who are in such a position tend to feel isolated and without options, but Jason M. Franasiak, M.D., FACOG, HCLD/ALD, says that shouldn’t be the case. 




Dr. Franasiak is a reproductive endocrinologist, as well as the lead physician and laboratory director of RMA Marlton, a state-of-the-art, 41,600-square-foot center committed to one noble purpose: helping people in South Jersey either start or add to their families.










“The psychology behind infertility is very challenging and complicated,” says Dr. Franasiak. “Many people have an innate drive to have children, and when they’re unable to do that, it brings up a lot of stress and feelings of inadequacy. It’s very important to support people through the emotional roller coaster of infertility, which is why our team works very closely with patients on the emotional aspects of their diagnosis, as well as the medical side of things.










“We think of our team as family—and as a family, it is our goal to help patients build their family,” he adds. “That’s something we take quite seriously.”



Infertility affects a significant portion of the U.S. population. Dr. Franasiak cites recent data from the U.S. Centers for Disease Control and Prevention, which suggests that 12% of American women of reproductive age have impaired fecundity, the formal term for difficulty getting pregnant or carrying a pregnancy to term. Likewise, almost 9% of American men aged 25 to 44 years reported that they or their partner saw a doctor for advice, testing or treatment for infertility during their lifetime.




RMA Marlton is one of 10 fertility clinics that make up RMA New Jersey. Having opened its doors in April 2019, RMA Marlton recently celebrated another milestone: the launch of its embryology and andrology laboratory and on-site ambulatory surgery center. The clinic has since completed a number of successful IVF cycles, egg retrievals and embryo transfers, among other delicate procedures, to help patients realize the dream of parenthood. 










Of course, the staff of RMA Marlton strive to reassure each patient who enters the facility. In addition to the doctors, nurses and other members of the medical staff who provide specialized medical care, RMA Marlton has a mental-health support team whose primary goal is to help patients contend with the emotional aspects of an infertility diagnosis.










“Oftentimes, patients who come to us have been trying to conceive for a long time,” Dr. Franasiak says. “Building a family is such an innate desire for so many—and it might feel as though it should come naturally. It can be devastating when that doesn’t happen. We understand that it can be very difficult for some patients to medicalize fertility. We take it as part of our responsibility to help patients work through those feelings by understanding the science behind fertility.” 









One of the things that sets RMA apart is the personalization of patient care. When patients begin the process, they are assigned a care team that includes one physician, one nurse and one financial counselor. The care team remains in place throughout the patient’s journey. At a time of great uncertainty and stress, having that kind of consistency in support is priceless.









 “We take the time to get to know each patient, and we take a custom approach to patient care, treating everyone individually,” says Hayley Rapp, DNP, WHNP-BC, a nurse practitioner at RMA Marlton. “We frequently receive comments on patient surveys that say how much patients appreciated being treated like family throughout the process. That starts at the front desk and carries into diagnostics and time with the doctor, too.”  



Dr. Franasiak recalls one patient who underwent multiple unsuccessful IVF cycles elsewhere before coming to RMA Marlton. The 41-year-old woman had a condition known as recurrent implantation failure caused by chronic endometritis. By taking “a different approach” to clinical management, Dr. Franasiak says RMA Marlton was able to transfer a healthy, genetically normal embryo and helped her get pregnant on the first try.


Emily K. Osman, M.D., joined RMA in late 2020 and practices out of the Marlton and Princeton locations. As a reproductive endocrinologist and infertility specialist, she has an intimate understanding of what clients are going through—even more so because she went through it herself. Although she and her husband had no trouble conceiving their first child, they experienced difficulty trying to have a second. She underwent an IVF cycle and preimplantation genetic testing at a sister RMA New Jersey facility, with successful results. She gave birth to her second child, a girl, in the summer of 2020.


Dr. Osman says some of her most “special” patients are individuals who may not currently have issues with infertility. Women who have recently been diagnosed with cancer and wish to freeze their eggs to preserve their fertility for the future come to mind. 




“It’s amazing the things we can do now compared to the time I initially started down this path,” Dr. Osman says. “One of the biggest changes has been in the direction of single-embryo transfer. With a single genetically normal embryo, we now have the ability to increase the likelihood of a patient carrying a baby to term and having a safe pregnancy. Obstetrical and neonatal morbidity and mortality have been reduced greatly.”










RMA Marlton has continued to treat patients throughout the COVID-19 crisis. As the region slowly recovers from the pandemic, the team reports seeing a recent surge of interest.



“We’re finding that there is a great need for our services right now,” says Dr. Franasiak. “I think the pandemic may have caused some people to put their family-building goals on hold. As we begin to emerge from this pandemic, we’re finding that there are a lot of people who are renewing their family-building dreams and goals. We want them to know we’re here to help.”









RMA Marlton


95 Old Marlton Pike | Evesham


(856) 267-8100  


Photography courtesy of RMA New Jersey