SJM_PROFILE_Coastal Haven_0523_profile 5 / 23 / 23 10 : 07 AM Page 2 PROMOTION ( 856 ) 534 - 7422 | Amanda @ coastalhavencondo.com B U S I N E S S Vacations by Coastal Haven CoastalHavenCondo.com / owners / S P O T L I G H T happy to meet customers where they are and work with Vrbo and Airbnb or a realtor as well . The ultimate goal is to help clients stand out , especially since the number of available properties is up Shore to Please and rates can vary . “ If you’re going to price Amanda McNally and her team at Vacations by Coastal Haven yourproperty way out of help clients get their beach homes rental - ready with guidance therealm and you’re not going to be mindful of the on marketing , branding , direct booking and much more . competition’s pricing , by MATT COSENTINO you’renot going to be suc - cessful no matter what I do . aking memories “ down the Shore ” is ableto experience this , ’ ” she recalls . “ I had an You have to be realistic with an annual rite of passage for resi - overwhelmingsense that we needed to buy a pricing , and as long as you are , we dents of South Jersey that usually rental property . ” can get you where you need to go , ” Amanda starts at a young age and continues Theywere able to find a two - bedroom , two - says . “ One of my very first clients , we took her Mwell into adulthood . From the smell bathroom condo just a few blocks from their pictures , posted them online and within two of the salt air to the sights and sounds of the home that they named Coastal Haven . With weeks , she was fully booked for the summer . ” boardwalk and the warm feeling that arises Amanda’s marketing ability from her family Amanda also stresses the need for a reli - with the return to familiar restaurants and background and career as a bank executive , able cleaning company or possibly even an shops , it is a trip worth taking summer after they established a brand , created a logo , and onsite inspector prior to a guest’s visit to summer , and even during the off - season developedrelationships with local businesses ensure everything is organized and working , months . and the chamber of commerce . The result was such as TVs . That is especially helpful to an Of course , a blissful getaway to the beach a90 % yearly booking rate for the property , with owner who lives a few hours away . can start on the wrong foot when a rental prop - 70 % coming through direct booking , saving the Sheis clearly tuned into the rental industry , erty turns out to not be what it appeared . Dirty couplearound $ 10,000 a year in profit that oth - and her consulting has taken off so well that rooms , a misrepresentation of the space and erwise would be shared with an online travel shedecided to leave her job in banking this past an overall lack of hospitality are common pit - agency like Vrbo or Airbnb . springand devote herself fully to Vacations by falls that vacationers run into . Because of that success , Amanda soon Coastal Haven . She is open to expanding to Amanda McNally and her husband Brian foundherself getting bombarded with requests moreShore towns from LBI to Cape May , but regularly found themselves in that situation fromneighbors and colleagues for tips on how neverwants to take on too many customers to when paying their yearly visit to Ocean City to position their rental properties — so much thepoint where she can’t provide the attention with their children , which led to them saving sothat she decided to launch a business , Vaca - to detail she has become known for . up for their own Shore house . That’s when they tions by Coastal Haven LLC , in September “ Thisall happened very quickly and it was discovered the beauty of Brigantine . 2022 . In just a short time , she has helped very terrifying , but I’m much happier , ” she numerous clients from Brigantine to Margate says . “ This is a unique niche , particularly in with consulting , branding , advertising , social the Jersey Shore market , and we’re thrilled to n media campaigns , logos and custom mer - be helping people . ” chandise , all with the goal of standing out in a competitive vacation market . “ We make your property rental - ready without the work , ” she says . “ We get you started and coach you along the way , and once your contract ends , we’re not going anywhere . If you need our support down the road , have questions , need something modified , we’re always there to help and we don’t charge Vignette photography staging is a service anything additional unless it’s something offered through Vacations by Coastal Haven . extensive . ” “ It was New Jersey’s best - kept secret : really Amanda is the owner and primary con - wide beaches , very uncrowded , extremely sultant , and her daughter Madison has been family - friendly and obviously close to Atlantic amajor asset in providing video editing for vir - City but also close to Ocean City , Margate , tualtours of each property along with graphic Ventnor and Long Beach Island , ” Amanda says . design.Other services they offer are staging — “ We fell in love . ” includingvignette - style staging to help poten - After purchasing their home in 2017 and tialguests envision themselves in the home — enjoying everything the area had to offer , an photography , social media analytics ( particu - idea suddenly came to Amanda one day larlyfor Instagram ) and tips on safety measures . during a bike ride on the island . “ I said to WhileAmanda also sets up direct booking Vignette photography staging is a service offered through Vacations by Coastal Haven . myself , ‘ Gosh , I want other families to be websites and recommends that route , she is SOUTH JERSEY MAGAZINE volume 20 issue 2 SouthJerseyMagazine.com | 57